Viagogo is a big ticket exchange and resale site, owned by StubHub since 2021. It lets fans buy tickets to over 50 million live events. This includes concerts, sports, and theater shows. It’s a place where fans can sell their tickets for what they think they’re worth.
Viagogo charges fees for both buyers and sellers. These fees help keep the site running, offer customer support, and protect ticket sales. They promise to show all fees upfront, so you know the total cost before you buy.
Viagogo Service Fees Overview
Viagogo is a well-known secondary ticket marketplace. It charges various service fees to both buyers and sellers. These fees help cover the platform’s costs and ensure a safe ticket exchange for users. Let’s explore the main parts of Viagogo’s service fee structure.
Platform Maintenance Costs
Viagogo spends a lot on keeping its online platform running smoothly. This includes updates, server checks, and new infrastructure. The fees for this maintenance help keep the platform stable and efficient for ticket sales.
Customer Service Support Charges
Viagogo offers 24/7 customer service to both buyers and sellers. The fees for this support help pay for the trained staff. They are ready to help with any questions or problems during ticket sales.
Ticket Guarantee Fees
Viagogo guarantees the tickets sold on its platform. This means buyers can trust that their tickets are valid and will arrive as promised. The fees for this guarantee give buyers peace of mind and protect them from scams or ticket issues.
Knowing about Viagogo’s service fees helps users see the company’s dedication to a secure platform. It also shows how these fees support the costs needed for a great user experience.
The Viagogo Platform: A Secondary Ticket Marketplace
Viagogo is a lively secondary ticket marketplace. It offers tickets for big events like Taylor Swift’s “Eras Tour” and Sabrina Carpenter’s “Short N’ Sweet” tour. It’s a go-to for fans who can’t get tickets through Ticketmaster.
Started in London in 2006 by Eric Baker, Viagogo now works in over 70 countries. It’s big in Europe. Investors like Index Ventures and Jacob Rothschild have supported it.
In 2020, Viagogo bought StubHub for $4 billion. This move made it even stronger in the secondary ticket market. Moody’s says Viagogo has been financially stable since April 2021, even with COVID-19 challenges.
But, Viagogo has faced legal issues. The Commerce Commission has taken action several times. These cases have pointed out problems like hidden fees and misleading ticket scarcity claims.
Still, Viagogo is a key player in the secondary ticket market. It offers fans a chance to buy tickets for their favorite events. As the market changes, Viagogo will have to deal with new challenges and concerns from regulators and consumers.
Does Viagogo Charge Fees: Full Cost Breakdown
When you buy tickets on Viagogo, a well-known secondary ticket site, you need to know about the extra fees. These fees include booking, processing, and delivery costs. They can make the final price much higher than the ticket itself.
Booking Fee Structure
Viagogo’s booking fees change based on the event, where it is, and how popular the tickets are. Usually, you’ll pay an extra 10-25% of the ticket price in fees. For instance, a Faithless concert ticket priced at £62 on Viagogo had a fee of £17. This added 27.4% to the ticket price.
Processing Fee Details
Viagogo also has processing fees to help with the transaction costs. These fees can be a few dollars to over £10 per ticket. For example, a Sabrina Carpenter ticket resale on Viagogo for £286 had an extra 16% in fees, including a processing charge.
Delivery and Handling Costs
Buyers also have to pay for ticket delivery and handling on Viagogo. These costs depend on how you get your tickets, like electronic or by mail. For a £450 Sabrina Carpenter ticket on AXS, the delivery and handling fees added 9.1% to the total cost.
Viagogo’s pricing has been a big issue, with a $7 million fine from the Federal Court of Australia. The fine was for misleading consumers and hiding fees. Australia now has new rules for ticket resale services. They require clear total prices, including all fees, before you buy.
Seller Fees on Viagogo
Sellers on Viagogo face various service fees when reselling concert tickets. These fees are taken from the payments they get. They cover the costs of marketing tickets to buyers all over the world. Sellers can set their own ticket prices, giving them control over their profits.
Viagogo’s fees are key to running the platform. They help cover the costs of keeping the marketplace running and supporting customers. This benefits both sellers and buyers, making the platform reliable and secure.
| Ticket Resale Fees on Viagogo | Percentage |
|---|---|
| Seller Service Fee | 15% |
| Payment Processing Fee | 3% |
| Total Fees for Sellers | 18% |
Knowing the viagogo seller charges and ticket resale fees helps sellers. They can set better prices and make more money. This way, they offer great value to buyers looking for tickets on the secondary market.
Price Transparency on Viagogo
Viagogo says it’s clear about its prices, showing the total cost before you buy. But, some people have found hidden fees or prices that don’t match what they were told.
Total Cost Display
In March 2018, the UK’s Advertising Standards Authority (ASA) said Viagogo wasn’t clear about fees. They didn’t show the total price at the start. They also didn’t clearly state the booking and delivery fees upfront.
Hidden Cost Analysis
By May 2018, Viagogo had to clearly show all fees on its site. But, the ASA still found them not doing enough. This could lead to big fines or even jail time under UK laws.
In Australia, Viagogo charges a 28% booking fee. This lack of clear pricing has led to laws to protect buyers. Now, resale prices can’t be more than 10% above face value.
| Metric | Value |
|---|---|
| Revenue from live performance events in Australia | $2.5 billion (2015) |
| Ticket sales for live events in Australia (excluding sports) | 18.78 million (2015) |
| Growth in revenue from live performance events since 2008 | 35% |
| Growth in attendance for live performance events since 2008 | 19% |
Buyer Protection and Refund Policies
Buying tickets on Viagogo is safe. They have a strong viagogo ticket guarantee. This means buyers get their tickets or a full refund if there’s a problem.
Viagogo keeps an eye on the site for any suspicious activity. They also hold seller payouts until buyers have enjoyed the event. This adds to the refund policy and makes things safer.
- Viagogo promises to replace tickets or give a full refund if there’s an issue
- The platform watches site activity to keep it secure and stop scams
- Seller payouts are held until buyers have enjoyed the event, protecting buyers
Viagogo focuses on keeping buyers safe and has clear refund policies. They want to make sure customers have a good experience buying tickets.
Comparing Viagogo Fees with Other Platforms
Viagogo charges different fees compared to primary sellers like Ticketmaster or peer sites like StubHub. It’s key for fans to know the costs to find the best ticket deals.
StubHub vs Viagogo Fees
Viagogo and StubHub both sell tickets on the secondary market. But, their fees differ a lot. StubHub takes a 10% fee from buyers. Viagogo’s fees can go from 15% to 27%, depending on the event. Sellers on Viagogo pay more in commissions than StubHub, which affects the buyer’s cost.
Ticketmaster vs Viagogo Costs
Ticketmaster’s fees are clear and easy to understand. They show service fees, facility charges, and more. Viagogo, though, has been criticized for not being clear about its fees. This can make the ticket price much higher than expected.
| Ticket Platform | Buyer Fees | Seller Commissions | Price Transparency |
|---|---|---|---|
| Viagogo | 15-27% | High | Low |
| StubHub | 10% | Moderate | Moderate |
| Ticketmaster | Varies | Low | High |
Looking at the fees and costs of these platforms, fans can choose wisely. This can help them save money when buying concert tickets.
International Transaction Fees
Buying tickets on Viagogo can lead to extra fees for international buyers. Viagogo is a global online ticket marketplace. This means extra costs for buying tickets from abroad. These can include charges for currency conversion and international processing fees.
Some Viagogo users have seen big differences between what they expected to pay and what they actually did. For example, one person bought three festival tickets but ended up paying £1,772 in fees. Another paid £430 for two concert tickets, expecting to pay £75 each.
Viagogo has faced criticism from authorities worldwide. They are accused of not being clear about ticket prices and fees. This has caused confusion and extra costs for many buyers.
- The New Zealand High Court found Viagogo guilty of misleading and deceptive conduct under the country’s Fair Trading Act 1986 after a six-year legal battle.
- Viagogo was ordered to change its business practices by a UK Court in 2018.
- In April 2024, Viagogo won all six causes of action brought by the New Zealand Commerce Commission.
Ticket prices on Viagogo often don’t include delivery and booking fees. These can add about 30% to the total cost. Also, Viagogo’s Terms and Conditions have been called unfair, as they require disputes to be settled in Geneva, Switzerland.
When buying tickets from abroad on Viagogo, be careful. Make sure to check all fees and charges before you buy. This can help you avoid unexpected costs and overspending.
Fee Calculation Methods
When looking at the viagogo fee structure and ticket price calculation, it’s key to know that Viagogo’s fees change a lot. The event’s popularity, ticket face value, and seller prices all affect the final cost for buyers.
Recent data shows 57% of complaints against secondary ticket providers were about unclear pricing. This includes non-optional fees and delivery costs. To fix this, Viagogo and others must show the total ticket price, including all fees, right at the start. But, only 40% of ads for these providers follow this rule.
Viagogo’s commissions can reach up to 25% or more in the UK. The company has faced legal issues over its pricing and business practices. Yet, Viagogo keeps a huge inventory of about 50 million listings. A big part of these come from professional resellers who sell over 100 tickets yearly.
It’s important for concert-goers to understand Viagogo’s fee calculation methods. This helps them make smart choices and avoid surprise costs. Knowing these factors lets buyers plan their budgets better.
Tips to Minimize Viagogo Charges
Secondary ticket marketplaces like Viagogo make buying tickets easy. But, their fees can add up, making events pricey. Luckily, there are ways to cut down costs and still enjoy your favorite events.
- Buy tickets early to avoid high fees. Viagogo charges more when demand is high. So, buy your tickets well before the event to save money.
- Look for deals on other platforms. Viagogo isn’t the only place to buy tickets. Check the event’s official website or social media for cheaper options.
- Watch out for hidden fees. Make sure to check the total cost before you buy. This way, you won’t be surprised by extra charges.
- Check out other dates or locations. If tickets are too expensive on Viagogo, look for cheaper options. Maybe there’s a different date or venue with better prices.
- Use resale platforms wisely. Viagogo has a resale section, but prices can be high. Look for other sites with clearer prices to find better deals.
Using these tips, you can save money on tickets. Smart ticket buying lets you enjoy your favorite events without spending too much. It’s all about finding the right deals.
Market Influence on Ticket Prices
The secondary ticket market, like Viagogo, is shaped by supply and demand. When big events, like Taylor Swift or Sabrina Carpenter concerts, happen, fans want tickets fast. This high demand often means ticket prices go up, with extra fees too.
In 2023, ticket sales for events abroad jumped 40% on Viagogo. This shows more people want to see live shows. Wimbledon’s debenture seats will also see a 45% price hike to £116,000 (US$146,943) per year by 2030. This is because of venue updates that will make tickets more sought after.
Knowing how the market works helps buyers understand ticket costs better. The secondary market offers flexibility and access to popular events. But prices can change based on event popularity, venue size, and supply and demand balance. Staying updated on these trends can help fans find better deals.
