Minimum Sell Price Calculator
Find the lowest price to list your tickets for so you break even or hit your target profit after the platform takes its seller fee. Enter what you paid, pick the platform, and see the list price you need.
Work out your minimum list price
Your minimum list price
List at $141.18 per ticket or higher to make $20.00 profit per ticket.
| Item | Per ticket | Total |
|---|---|---|
| List price | $141.18 | $282.36 |
| Seller fees (15%) | -$21.18 | -$42.36 |
| Other costs | $0.00 | $0.00 |
| Your buy cost | $100.00 | $200.00 |
| Your profit | $20.00 | $40.00 |
How this calculator works
- Enter what you paid per ticket. Use the price you paid for one ticket. If the ticket was free, enter $0 and the calculator works out the price that covers the fee alone.
- Set your target profit per ticket. Enter 0 if you only want to break even and get your money back. Enter a higher number if you want to make a profit on the sale.
- Pick the platform and check the fee rate. The calculator fills in a typical seller-fee rate for that platform. If the platform already shows you its fee for your listing, type that number in instead. It is the single biggest reason the list price changes.
- Add any other costs for the order. Some platforms add payment processing on top of the seller fee. Put the whole order’s extra cost in the other-costs field and the calculator spreads it across your tickets.
- Read the minimum list price, not your buy cost. Because the platform takes a percentage of the list price, you must list above your cost plus your target profit. The higher the fee, the higher you must list.
The math, in plain words: first add up what one ticket must return to you — your buy cost, plus your target profit, plus your share of the other costs for the order. Then divide that total by one minus the fee rate. So minimum list price = (buy cost + target profit + other costs per ticket) ÷ (1 − seller-fee rate). The platform fee is then list price × fee rate, and what you keep is list price minus the fee minus your other costs.
A quick example. You paid $100 per ticket, you want $20 profit, and the seller fee is 15%. You need $120 back per ticket, but the platform keeps 15% of whatever you list. So you must list at $120 ÷ 0.85 = $141.18 per ticket. At that price the fee is $21.18 and you keep exactly $120.00.
Typical seller fees by platform
These are typical ranges from independent 2026 comparisons, not fixed rates. No major platform publishes a fixed seller-fee schedule. Fees move with the event, the ticket price, demand, and your account, so treat every number below as an estimate and change the fee rate in the calculator to match what the platform shows before you list.
| Platform | Typical seller fee | Default used here | Notes |
|---|---|---|---|
| AXS | About 7.5% on resale | 7.5% | Resale fee charged to sellers. AXS adds a 12.5% fee on top for buyers. Fees are shown before you complete the listing. |
| SeatGeek | 10% | 10% | Published 10% fee for standard marketplace sales. Partner-team accounts may have different terms. |
| Vivid Seats | 10% | 10% | 10% of the sale price is deducted. Listing is free. |
| Ticketmaster Resale | About 10–15% | 12.5% | No published rate. The fee is shown before you list and varies by tour and venue agreement. |
| StubHub | About 10–15% | 15% | No set percentage. The fee is dynamic and is shown before you list. 15% is the typical figure in 2026 seller guides. |
| TickPick | 15% | 15% | 15% commission when the ticket sells. Buyers pay no service fee, which can help a listing sell faster. |
| Gametime | About 10–15% | 15% | No published rate. Reported around 10%, and 15% for first-time sellers. TheTicketLover’s Gametime guide states a 15% commission plus 3% + $0.30 payment processing, so put processing in the other-costs field. |
Payout timing is separate from the fee. Some platforms pay a few days after the event, others take up to 14 days. A lower fee is worth less if the money arrives much later, so check the payout window before you list.
Frequently asked questions
What is break-even, exactly?
Break-even means you get back exactly what you paid, nothing more and nothing less. Set the target profit to $0 and the calculator gives the list price where the payout after the seller fee equals your buy cost. List below that price and you lose money. List above it and you make a profit.
Why do I need to list above my cost?
Because the platform takes a percentage of the list price, not of your profit. If you paid $100 and list at $100 with a 15% fee, the platform keeps $15 and you get only $85 back. To keep the full $100 you must list at $100 ÷ 0.85 = $117.65. The fee is always taken from the price the buyer pays.
What if the fee is high?
A high fee pushes the minimum list price up fast. At a 10% fee you need to list about 11% above what you want to keep. At 15% you need about 18% above it. At 30% you need about 43% above it. That is why comparing platforms matters: a platform with a lower seller fee lets you list lower and still keep the same money, which can help the ticket sell.
Can I set a negative target, or sell at a loss?
This calculator does not take a negative target profit. If you need to sell at a loss — for example, the event is tomorrow and something is better than nothing — use the Resale Profit Calculator instead and try different list prices until you find the loss you can accept. The math is the same: payout = list price minus the fee, so a lower list price means a smaller payout.
Why is my payout different from this calculator?
Most often for one of three reasons. First, the platform’s real fee for your listing is different from the typical default, so type the exact fee from the listing flow into the fee field. Second, an extra cost such as payment processing was taken that you had left at $0 here. Third, the platform rounds the payout, so the final cents can differ by a few cents. The payout preview shown on the platform before you list is always final.
Does the buyer fee affect what I keep?
Not directly. The buyer fee is added on top of your list price and is paid by the buyer, so it does not come out of your payout. But it does affect whether your ticket sells: a high buyer fee makes your listing look expensive to buyers, even when your list price is fair. That is why a platform with no buyer fee, such as TickPick, can sell a ticket faster even though its seller fee is higher.
Related guides
These guides from TheTicketLover explain the platforms, fees, and transfer rules behind the numbers above.
TheTicketLover is an independent ticket guide. It does not sell tickets. Platform names are used only to compare fees and selling options.