How Do Vivid Seats Work

In today’s digital age, finding tickets to your favorite live events has become easier than ever before. Gone are the days of standing in long queues or relying on limited ticket outlets. With the rise of online ticketing platforms, fans can now access a vast array of events with just a few clicks. One such platform that has gained immense popularity is Vivid Seats. But how does Vivid Seats work?

Vivid Seats is an online ticket marketplace that connects buyers and sellers of tickets for live events, allowing fans to purchase tickets securely and conveniently.

This guide explains how Vivid Seats works. We’ll cover its history, how it sells tickets, how it checks sellers, pricing, rewards, customer service, and more. Get ready to master buying tickets on Vivid Seats, whether you’re new or experienced.

What is Vivid Seats?

Vivid Seats is an online ticket marketplace that was founded in 2001 and is headquartered in Chicago, Illinois. The platform offers tickets for over 1 million live events across various categories, including sports, concerts, theater productions, comedy shows, and more.

Unlike traditional ticket sellers or venues, Vivid Seats does not own or generate tickets. Instead, it serves as a secure and controlled marketplace, facilitating the exchange of tickets between pre-screened sellers and buyers.

How Does the Vivid Seats Ticketing Process Work?

The ticketing process on Vivid Seats is designed to be straightforward and user-friendly. Here’s a step-by-step breakdown of how it works:

  1. Browse and Select Desired Events/Tickets: Start by visiting the Vivid Seats website or mobile app and browsing through the extensive selection of events. Use filters to narrow down your search based on location, date, genre, or price range. Once you’ve found the event you’re interested in, select the desired tickets.
  2. Vivid Seats Connects Buyer with Seller: After selecting your tickets, Vivid Seats acts as an intermediary, connecting you with a seller who has the tickets you want.
  3. Seller Confirms the Order: The seller then confirms the order, ensuring that the tickets are available and ready for purchase.
  4. Vivid Seats Sends Order Details and Estimated Delivery Date: Once the seller confirms the order, Vivid Seats will send you an email containing your order details and an estimated delivery date for your tickets.
  5. Receive Tickets Before the Event: Depending on the seller’s location and the event date, you will receive your tickets via email (for mobile entry) or physical delivery before the event. Vivid Seats guarantees that you’ll have your tickets in time for the event.

Sellers may not have tickets in hand when you place an order, especially for events far in the future. But Vivid Seats’ 100% Buyer Guarantee promises you’ll get your tickets on time.

Where Do Vivid Seats Get Its Tickets?

As mentioned earlier, Vivid Seats does not own or generate tickets. Instead, the tickets listed on the platform are owned and managed by professional ticket resellers and pre-screened individual sellers.

These sellers obtain tickets through various means, such as:

  • Season Ticket Holders: Some sellers are season ticket holders for specific teams or venues, allowing them to resell tickets for games or events they cannot attend.
  • Venue Partnerships: Certain sellers have direct business partnerships with venues or promoters, granting them access to premium or sold-out tickets.
  • Fan Club Memberships: Sellers who are members of fan clubs or presale programs may have early access to tickets, which they can then resell on Vivid Seats.

Vivid Seats offers a wide range of tickets, including sold-out events and hard-to-find seats, by gathering a diverse pool of sellers.

How to Buy Tickets on Vivid Seats?

Purchasing tickets on Vivid Seats is a straightforward process. Here are the steps to follow:

  1. Sign Up/Log In: Create an account on the Vivid Seats website or mobile app, or log in if you’re an existing user.
  2. Browse Events: Use the search function to find the event you’re interested in. You can browse by category (e.g., sports, concerts, theater), location, or specific event name.
  3. Filter Results: Refine your search by applying filters such as price range, seating section, or date.
  4. Select Tickets: Once you’ve found the desired tickets, click on them to initiate the purchase process.
  5. Complete Secure Checkout: Review your order details, including the ticket price, fees, and any additional charges. Provide your payment information and complete the secure checkout process.

Throughout the purchasing process, Vivid Seats employs industry-standard security measures to protect your personal and financial information, ensuring a safe and secure transaction.

Is Vivid Seats Legit and Safe to Use?

With so many online ticketing platforms available, it’s natural to question the legitimacy and safety of using a particular service. When it comes to Vivid Seats, you can rest assured that it is a legitimate and trustworthy platform.

100% Buyer Guarantee

One of the key factors that contribute to Vivid Seats’ legitimacy is its 100% Buyer Guarantee. This guarantee ensures that you’ll receive valid and authentic tickets in time for the event. If there are any issues with your tickets, Vivid Seats will work to resolve the problem or provide a refund or credit.

Seller Vetting Process

Vivid Seats takes great care in vetting the sellers who list tickets on its platform. Every seller must go through an application and approval process before being allowed to list their inventory. This process helps ensure that only legitimate and reliable sellers are permitted to operate on the platform.

Positive Customer Reviews

Another testament to Vivid Seats’ legitimacy and safety is the overwhelmingly positive reviews from satisfied customers. Many customers have shared their positive experiences, praising the platform’s user-friendliness, customer support, and seamless ticket delivery process.

Addressing Negative Feedback

While the majority of customer feedback is positive, it’s important to note that, like any business, Vivid Seats has received some negative reviews as well. These typically revolve around issues such as higher-than-face-value ticket prices or hidden fees.

Vivid Seats addresses these concerns transparently, acknowledging that as a resale marketplace, ticket prices are set by individual sellers and may be higher than face value due to factors like supply and demand. The company also justifies its service fees as necessary for maintaining a secure platform, facilitating transactions, and providing industry-leading customer support.

What If My Event Is Canceled or Rescheduled?

Life can be unpredictable, and events may sometimes be canceled or rescheduled. In such cases, Vivid Seats has a clear policy in place to protect its customers.

If your event is rescheduled, your tickets will remain valid for the new date. If you can no longer attend the rescheduled event, you have the option to resell your tickets on Vivid Seats.

If your event is officially canceled, Vivid Seats offers two options:

  1. Full Refund: You can request a full refund of your ticket purchase.
  2. 110% Credit: Alternatively, you can opt for a 110% credit that can be used toward your next ticket purchase on Vivid Seats.

By providing these options, Vivid Seats ensures that you’re protected in the event of unforeseen circumstances, further reinforcing its commitment to customer satisfaction.

Vivid Seats Rewards Program

In addition to its user-friendly platform and robust buyer protection policies, Vivid Seats offers a rewards program that incentivizes frequent ticket purchases and helps fans attend more events.

The Vivid Seats Rewards program is a free loyalty program that allows members to earn rewards and benefits with every ticket purchase. Here’s how it works:

Earning Rewards

With each ticket purchase, you’ll earn stamps. Collect 10 stamps, and you’ll receive a Reward Credit that can be applied toward your next ticket purchase. The value of your Reward Credit is equal to the average value of the 10 stamps you collected, minus taxes and fees.

Status Tiers

The Vivid Seats Rewards program has three status tiers: Rising Star, Super Fan, and Icon. As you progress through these tiers by earning more rewards, you’ll unlock additional perks and benefits, such as ticket upgrades, exclusive access to industry events, and other VIP experiences.

Redeeming Rewards

Redeeming your Reward Credits is a seamless process. Once you’ve collected 10 stamps, Vivid Seats will automatically issue you a Reward Credit. You can then apply this credit towards your next order with just a few taps within the Vivid Seats app or website. It’s a convenient way to enjoy free tickets and experience more live events.

Unused Reward Credits remain valid for future use until expiration, with validity periods varying by status tier.

Vivid Seats Fees and Pricing

Like many ticket resale platforms, Vivid Seats charges service fees to facilitate transactions and maintain its operations. However, the company strives to offer competitive pricing and transparency regarding these fees.

Ticket prices on Vivid Seats are set by individual sellers based on factors such as supply and demand, seat location, and venue. While prices may be higher than face value in some cases, Vivid Seats provides filters and tools to help you find the best deals and prices within your budget.

The service fees charged by Vivid Seats cover various operational costs, including:

  • Finding and listing thousands of tickets to events worldwide
  • Maintaining rigorous web security and online privacy measures
  • Coordinating shipping and delivery of ticket orders
  • Supporting an in-house call center that provides premium customer support

Vivid Seats aims to offer competitive out-the-door ticket prices compared to other resale platforms, ensuring that you get the best value for your money.

Can You Sell Tickets on Vivid Seats?

In addition to being a buyer-friendly platform, Vivid Seats also allows users to sell tickets they can no longer use. If you have extra tickets or can’t attend an event, Vivid Seats provides a streamlined process for listing and selling your tickets.

To sell tickets on Vivid Seats, simply click on the “Sell Tickets” link located in the top navigation menu or at the bottom of the website. From there, you’ll be guided through the process of uploading your ticket information, setting a price, and finalizing the listing.

Vivid Seats handles the secure payment processing and delivery of tickets to the buyer, ensuring a hassle-free experience for both parties. As a seller, you can rest assured that Vivid Seats will facilitate the transaction smoothly and provide buyer protection to maintain a trustworthy marketplace.

Vivid Seats Customer Support

Exceptional customer service is a hallmark of Vivid Seats’ commitment to creating a positive experience for its users. The company prides itself on its award-winning customer support team, which is available to assist you throughout the ticketing process.

Whether you have questions about an upcoming event, need assistance with your account, or encounter any issues with your ticket purchase, Vivid Seats’ customer support team is ready to help. You can reach out to them via various channels, including phone, email, or live chat.

The customer support representatives are knowledgeable and trained to handle a wide range of inquiries, ensuring that your concerns are addressed promptly and efficiently. Their dedication to providing exceptional service further solidifies Vivid Seats’ reputation as a reliable and customer-centric platform.


Vivid Seats has established itself as a leading online ticket marketplace, offering a seamless and secure platform for buying and selling tickets to a vast array of live events. From its user-friendly interface and comprehensive event selection to its robust buyer protection policies and rewarding loyalty program, Vivid Seats provides an exceptional experience for fans and event-goers alike.

By fostering a diverse network of pre-screened sellers, Vivid Seats ensures access to a wide range of tickets, including those for sold-out events and hard-to-find seating options. With its commitment to transparency, competitive pricing, and exceptional customer support, Vivid Seats has earned a reputation as a trustworthy and reliable ticketing platform.

Whether you’re a seasoned event enthusiast or new to the world of online ticketing, Vivid Seats offers a convenient and secure way to experience the thrill of live events. With its comprehensive services and dedication to customer satisfaction, Vivid Seats stands as a go-to destination for fans seeking unforgettable live experiences.

Similar Posts