Vivid Seats is a top ticket exchange and resale company. It has built a strong reputation in the entertainment world. But when did it start its affiliate program, and how has it helped the company grow? Let’s look into the beginnings and growth of Vivid Seats’ affiliate marketing strategy.
Vivid Seats was founded in 2001. It has since become a big name in the ticket resale market. By 2017, it had made $1 billion in sales. The company’s success comes from its unique ticket sales approach, including its affiliate program. This program lets partners earn commissions on ticket orders they refer. But when did Vivid Seats start this program, and what makes it different from others?
Vivid Seats Company Origins and Market Position
Vivid Seats, a top online ticket marketplace, was started in 2001 by Jerry Bednyak and Eric Vassilatos in Chicago, Illinois. It has grown to be the third-largest online ticket reseller, with $1 billion in sales in 2017. This growth came from smart investments and key achievements.
From Chicago Startup to Industry Leader
Vivid Seats began as a Chicago startup and became a top name in the industry. In 2016, Vista Equity Partners invested, boosting its growth. Then, in 2017, GTCR bought a big part of Vivid Seats for $575 million, making it even stronger.
Major Business Milestones
- Moved its headquarters to Chicago’s West Loop in 2014, expanding its reach.
- Got Fanxchange, a Toronto software company, in 2019, improving its tech.
- In November 2023, Vivid Seats bought Vegas.com for $240 million, expanding its Las Vegas offerings.
Current Market Standing
Vivid Seats connects buyers and sellers, taking a 10% commission on sales. It also charges service fees (20-40%) and shipping costs. The company works with ESPN, Time Inc., and the Los Angeles Clippers, showing its strong market position.
| Year | Revenue | Employees |
|---|---|---|
| 2017 | $1 billion | N/A |
| 2018 | $1.5 billion | 500 |
Vivid Seats grew from a Chicago startup to a leading online ticket reseller. Its smart investments, acquisitions, and partnerships have fueled its growth. This has made it a key player in the live events and entertainment world.
When Did Vivid Seats Launch It’s Affiliate Program
Vivid Seats, the top online ticket marketplace, started its affiliate program in 2015. It’s run through the Impact affiliate network. Affiliates can earn a 6% commission on all ticket orders they refer. This commission is valid for 30 days.
Vivid Seats’ program lets partners promote tickets for over 125,000 live events. These events are in the US, Canada, and internationally. With a great commission and a wide range of events, it’s a top choice for those wanting to make money from live entertainment.
| Affiliate Program Feature | Vivid Seats | SeatGeek | Ticketmaster |
|---|---|---|---|
| Commission Rate | 6% | 2%-5% per sale | 4.15% per sale |
| Cookie Lifetime | 30 days | 30 days | 30 days |
| Minimum Payout Threshold | $10 | $50 | $50 |
The Vivid Seats affiliate program is a key vivid seats partner marketing initiative. It’s great for content creators and influencers. They can make money by promoting live events and entertainment to their audience.
Core Features of Vivid Seats Affiliate Partnership
Vivid Seats is a top online ticket marketplace with a great affiliate program. It lets partners make money from ticket sales. The program has a good commission rate, long cookie life, and lots of marketing help.
Commission Structure and Payouts
The Vivid Seats program pays 6% on all ticket sales. This is more than many others, like SeatGeek and Ticketmaster. You can earn from sports, concerts, and theater tickets. Payments are made monthly, starting at $10.
Cookie Duration and Tracking
The program has a 30-day cookie life. This means you can earn from sales up to 30 days after a click. You get tracking links to see how your efforts are doing.
Marketing Materials and Support
Vivid Seats gives you lots of marketing tools, like banners and deep links. You also get a personal account manager for help. This support can really boost your earnings.
Joining the Vivid Seats program can help you make money from ticket sales. It’s a great way to earn more in the live entertainment world. The program’s good features and support make it a top choice for affiliates.
Strategic Business Partnerships and Growth
Vivid Seats has built a strong network of partnerships with big companies and schools. This has helped it grow and become a key player in the ticket resale market. In February 2017, it teamed up with ESPN, becoming the official ticket provider. This move helped Vivid Seats reach more people and use ESPN’s well-known brand.
In April 2017, Vivid Seats partnered with Time Inc., becoming the ticket provider for Sports Illustrated. This partnership helped Vivid Seats tap into Sports Illustrated’s loyal readers. It also made Vivid Seats a top name in sports and entertainment ticketing.
Vivid Seats has also partnered with famous universities like the University of Tennessee and Duke University. These partnerships give Vivid Seats access to dedicated fan bases and more ticketing opportunities. This has boosted its affiliate marketing and partner program history.
