Ticketmaster Ignite brings mobile ticketing into the digital age. This powerful platform lets sports teams, artists, and venues create custom mobile apps that transform how fans buy tickets and experience live events.
Core Features of Ticketmaster Ignite
Mobile Ticketing Integration
Ticketmaster Ignite places ticketing power directly in the hands of fans. The platform seamlessly merges ticket buying and management into a team’s existing mobile app. Fans can browse events, select seats, and complete purchases without leaving their favorite team’s branded environment.
The platform supports multiple payment options to keep transactions simple. Fans can pay through popular services like:
- Venmo
- PayPal
- Klarna
SafeTix technology powers contactless entry at venues. The rotating barcode system ensures secure, hassle-free access while preventing ticket fraud.
Fan Experience Customization
Teams can tailor every aspect of their mobile experience with Ignite’s flexible features. The platform removes traditional Ticketmaster branding, letting teams maintain their visual identity throughout the ticket buying process.
Venues can activate specific features based on timing or location. For example, commemorative ticket modules appear only after games end. Premium section ticket holders might see exclusive food ordering options unavailable to other seats.
Event Discovery and Purchasing
The platform makes finding and buying tickets effortless. Fans can:
- Browse upcoming games and events
- View interactive seat maps
- Purchase tickets directly in the app
- Save tickets to their mobile wallet
- Upgrade seats before or during events
Ticketmaster Ignite Software Development Kits
Retail SDK Capabilities
The Retail SDK gives teams full control over event discovery and ticket sales. It enables fans to:
- Search for specific events
- Browse by performers or teams
- Explore venue layouts
- Complete secure purchases
Accounts SDK Features
Single sign-on functionality streamlines the user experience. Once fans log in, they gain instant access to all Ticketmaster platforms and features within the team’s app.
Tickets SDK Functions
The Tickets SDK handles all aspects of digital ticketing:
- Ticket display and management
- Visual customization options
- Entry gate integration
- Additional retail opportunities
Pre-built Modules and Custom Solutions
Available Pre-built Features
Ignite includes ready-to-use modules for common fan needs:
- Mobile food and beverage ordering
- Venue directions and maps
- Parking passes
- Ride-share services
- Merchandise shopping
- Meet and greet experiences
- Commemorative tickets
Custom Module Development
Teams can build unique features beyond the pre-built options. The SDK framework supports creative solutions for specific fan engagement goals or revenue opportunities.
Branding Options
The platform emphasizes team identity over Ticketmaster branding. Apps maintain consistent team colors, logos, and design elements throughout every screen and interaction.
Time and Geo-gating Features
Smart activation rules enhance the fan experience. Teams can:
- Show specific features only during events
- Activate modules based on seat location
- Create exclusive experiences for premium areas
- Launch special offers at strategic times
Revenue Generation Through Ignite
Merchandise Integration
Teams can sell branded gear directly through their app. The seamless shopping experience keeps fans engaged while driving additional revenue.
Sponsorship Opportunities
Digital spaces within the app create new sponsorship inventory. Teams can integrate brand partners throughout the fan journey from ticket purchase to venue entry.
Seat Upgrade Options
Fans can easily upgrade their seats through the app. This feature generates extra revenue while improving the game-day experience.
Additional Revenue Streams
The platform enables various money-making opportunities:
- Food and beverage pre-orders
- Parking passes
- VIP experiences
- Digital collectibles
- Special event access
Real-world Implementation and Success
DC United Case Study
Major League Soccer’s DC United pioneered Ignite implementation. Their enhanced app delivers:
- Seamless ticket purchasing
- Team merchandise shopping
- Seat upgrades
- Schedule viewing
- Event discovery at Audi Field
YinzCam Partnership
DC United worked with YinzCam to build their custom modules. This collaboration through Ticketmaster’s Nexus Partner Network showcases how teams can create unique fan experiences.
Mobile App Performance Metrics
Ticketmaster’s data reveals strong mobile adoption:
- 84% of ticket scans in North America are digital
- Fans check their digital tickets 10 times after entry
- Each check creates a new engagement opportunity
Fan Engagement Results
The platform transforms passive ticket holders into engaged fans. Multiple interaction points throughout the event journey increase opportunities for sales and fan connection.
Global Rollout and Availability
North American Launch
Ticketmaster began developing Ignite in late 2022. The platform launched in July 2023 with full North American rollout expected by Q3 2023.
International Expansion Plans
Global availability follows a planned schedule:
- Middle East – Q4 2023
- Asia-Pacific – Q1 2024
- Additional regions throughout 2024
Implementation Timeline
The development process followed key milestones:
- Initial ideation: November/December 2022
- Construction start: March 2023
- First launch: July 2023
- Ongoing rollout: 2023-2024
Partner Network Access
Teams can leverage Ticketmaster’s Nexus Partner Network for:
- Analytics support
- Loyalty programs
- Marketing initiatives
- Custom development
Technical Requirements and Setup
Platform Prerequisites
Teams need a mobile app developer to implement Ignite. The platform works with existing apps or supports building new ones from scratch.
Integration Process
Development teams use Ticketmaster’s SDK to add features. The modular system lets teams choose which elements to implement based on their needs.
Customization Options
Teams control their app experience through:
- Branded environments
- Custom feature sets
- Unique user interfaces
- Special promotions
Support Resources
Ticketmaster provides implementation support through:
- SDK documentation
- Pre-built modules
- Partner network access
- Technical assistance
Future Developments and Updates
Planned Features
The platform continues evolving with new capabilities:
- Enhanced analytics tools
- Additional payment options
- More customization choices
- Expanded module library
Industry Trends
Mobile ticketing leads digital transformation in live events. Ignite positions teams to capitalize on growing mobile usage trends.
Mobile Experience Evolution
The platform bridges traditional ticketing and modern fan expectations. It creates seamless digital experiences that increase engagement and revenue.
Digital Transformation Impact
Ticketmaster Ignite represents a significant shift in event ticketing. The platform empowers teams to own their digital fan experience while leveraging Ticketmaster’s proven technology.
Sports teams and venues gain complete control over their mobile ticketing experience through Ticketmaster Ignite. The platform combines powerful ticketing technology with extensive customization options. This creates new revenue opportunities while delivering the seamless digital experience modern fans expect.
