Selling tickets on Viagogo can be safe if you follow the platform’s guidelines and understand the risks involved. While Viagogo offers seller protection policies and a guaranteed payment system, there are potential drawbacks such as high fees and competition from professional resellers. This article will explore the pros and cons of using Viagogo to sell tickets, legal considerations, and tips for a secure selling experience.
Unraveling Viagogo
What is Viagogo?
Viagogo is an online marketplace where people can buy and sell tickets for various events, including concerts, sports games, and theater performances. Founded in 2006, it has grown into one of the largest ticket exchange platforms worldwide.
How Does Viagogo Work?
Viagogo connects ticket sellers with potential buyers. Sellers list their tickets on the platform, set their prices, and wait for interested buyers. When a sale occurs, Viagogo handles the transaction and transfer of tickets.
Viagogo’s Market Presence
Operating in over 60 countries, Viagogo has a significant global reach. This wide audience can be beneficial for sellers looking to reach potential buyers from different regions.
The Safety of Selling Tickets on Viagogo
Viagogo’s Seller Protection Policies
Viagogo implements certain measures to protect sellers. These include:
- Secure payment processing
- Fraud prevention systems
- Customer support for sellers
While these policies aim to create a safe environment, it’s crucial to understand their limitations and your responsibilities as a seller.
Payment Security for Sellers
Viagogo uses secure payment methods to protect sellers’ financial information. They also hold payments until after the event has taken place, ensuring that buyers can’t claim a refund for valid tickets.
Potential Risks for Sellers
Despite safety measures, selling on Viagogo isn’t without risks. These may include:
- Delayed payments
- Disputes with buyers
- Potential for ticket invalidation by event organizers
Being aware of these risks can help you make an informed decision about using the platform.
Pros of Selling Tickets on Viagogo
Wide Audience Reach
Viagogo’s global presence means your tickets can be seen by millions of potential buyers worldwide. This increased visibility can lead to quicker sales and potentially higher prices.
Flexible Pricing Options
Sellers on Viagogo can set their own prices. This flexibility allows you to adjust your pricing based on demand, potentially maximizing your profits.
Guaranteed Payment System
Viagogo’s payment system ensures that sellers receive their money, even if a buyer tries to claim a refund after the event. This protection can provide peace of mind for sellers.
Cons of Selling Tickets on Viagogo
High Service Fees
One of the biggest drawbacks of selling on Viagogo is the high fees. Viagogo charges sellers a significant percentage of the ticket price, which can eat into your profits.
Competition from Professional Resellers
Many professional ticket resellers use Viagogo, creating stiff competition for individual sellers. This can make it challenging to sell your tickets at your desired price.
Potential for Ticket Invalidation
Some event organizers have started to invalidate tickets resold on platforms like Viagogo. While this isn’t common, it’s a risk to consider when using the platform.
Legal Considerations When Selling Tickets on Viagogo
Ticket Resale Laws in Different Countries
The legality of ticket reselling varies by country and even by state or region. In some places, it’s fully legal, while in others, it may be restricted or prohibited. Always check local laws before listing tickets for sale.
Viagogo’s Compliance with Local Regulations
Viagogo claims to comply with local laws and regulations in the countries where it operates. However, the company has faced legal challenges in some jurisdictions over its business practices.
Tips for Safely Selling Tickets on Viagogo
Accurate Listing Information
Provide clear, accurate details about your tickets. Include information such as:
- Event name and date
- Seat numbers and section
- Any restrictions or special conditions
Honest listings help prevent disputes and negative feedback.
Pricing Strategies
When setting your price, consider factors like:
- Face value of the ticket
- Current market demand
- Viagogo’s fees
Pricing your tickets competitively can increase your chances of a successful sale.
Timely Ticket Delivery
Once your tickets sell, ensure prompt delivery to the buyer. Viagogo provides guidelines for ticket delivery timeframes. Adhering to these can help maintain a positive seller rating.
Alternatives to Selling Tickets on Viagogo
Official Ticket Exchange Platforms
Many event organizers and ticketing companies offer their own resale platforms. These often have lower fees and may be seen as more trustworthy by buyers.
Other Secondary Market Websites
Websites like StubHub, SeatGeek, and Ticketmaster Resale offer alternatives to Viagogo. Each has its own pros and cons, so it’s worth comparing options.
Social Media and Personal Networks
Selling tickets through social media or to friends and family can be a safer, fee-free option. However, it may limit your potential buyer pool.
Viagogo vs. Other Ticket Resale Platforms
Comparison of Fees and Services
Viagogo’s fees are generally higher than many competitors. However, they do offer a global platform and certain seller protections. Consider comparing fees and services across different platforms before choosing where to sell.
User Experiences and Reviews
User reviews of Viagogo are mixed. While some sellers report positive experiences, others complain about high fees and customer service issues. Reading recent reviews can provide insights into current seller experiences.
FAQs About Selling Tickets on Viagogo
How long does it take to get paid on Viagogo?
Viagogo typically releases payments to sellers 5-8 business days after the event has taken place.
Can I cancel a sale on Viagogo?
Once a sale is confirmed, it’s generally not possible to cancel. This protects buyers from last-minute cancellations.
What happens if my tickets don’t sell?
If your tickets don’t sell, you keep them. There’s no charge for unsold tickets on Viagogo.
How does Viagogo verify tickets?
Viagogo doesn’t physically verify tickets. They rely on seller honesty and buyer feedback to maintain ticket authenticity.
Can I sell tickets for any event on Viagogo?
While Viagogo allows sales for most events, some may be restricted due to local laws or agreements with event organizers.
Weighing the Pros and Cons of Selling on Viagogo
Selling tickets on Viagogo can be safe if you understand the platform’s policies and take necessary precautions. The wide audience reach and guaranteed payment system are significant advantages. However, high fees and potential legal issues in some areas are important considerations.
Before listing your tickets, research local laws, compare different platforms, and carefully read Viagogo’s terms of service. By doing so, you can make an informed decision about whether Viagogo is the right choice for your ticket-selling needs.
Remember, while Viagogo can be a useful tool for selling tickets, it’s just one of many options available. Always prioritize your safety and financial interests when choosing a platform to sell your tickets.
