Viagogo fees can range from 15% to 30% of the ticket price for buyers, while sellers typically pay around 15% commission. This guide breaks down Viagogo’s fee structure, compares it to competitors, and offers tips to minimize costs when using the platform.
Viagogo and Its Fee Structure
What is Viagogo?
Viagogo is an online ticket marketplace where people can buy and sell tickets for various events, including concerts, sports, and theater performances. Founded in 2006, it has grown into a global platform connecting ticket sellers with eager event-goers.
Why does Viagogo charge fees?
Viagogo, like other ticket resale platforms, charges fees to cover operational costs and generate profit. These fees support the platform’s maintenance, customer service, and marketing efforts. They also provide a buyer guarantee, offering refunds or replacements for invalid tickets.
Viagogo Fees for Buyers
When purchasing tickets on Viagogo, buyers encounter several types of fees:
Service fees
The most significant charge is the service fee. It typically ranges from 20% to 30% of the ticket’s face value. This fee varies based on factors like event popularity and ticket demand.
Delivery fees
Delivery fees depend on the chosen method:
- E-tickets: Usually around $5
- Standard mail: $10-$15
- Express delivery: $20-$30
VAT and taxes
Depending on your location, you may need to pay VAT or local taxes on top of the ticket price and fees.
Viagogo Fees for Sellers
Sellers also face fees when using Viagogo:
Commission structure
Viagogo usually takes a 15% commission on the total sale price. Some reports suggest a tiered structure:
- 15% for tickets under $50
- 10% for tickets between $50 and $100
- 5% for tickets over $100
Payment processing fees
Sellers may incur additional charges for payment processing, typically around 2-3% of the sale price.
How Viagogo Fees Compare to Other Ticket Marketplaces
Viagogo vs. StubHub
StubHub’s fees are similar to Viagogo’s, with buyer fees around 25-30% and seller fees at 15%. StubHub often has a better reputation for customer service.
Viagogo vs. Ticketmaster
As a primary ticket seller, Ticketmaster’s fees are generally lower than Viagogo’s. However, Ticketmaster’s resale platform can have comparable fees to secondary markets.
Viagogo vs. SeatGeek
SeatGeek’s fees tend to be slightly lower than Viagogo’s, typically ranging from 20-25% for buyers. They also offer more transparency in their fee structure.
Factors Affecting Viagogo Fees
Several elements influence the fees you’ll pay on Viagogo:
Event popularity
High-demand events often come with higher fees, as Viagogo capitalizes on increased willingness to pay.
Ticket price
More expensive tickets generally incur higher fees, though the percentage may decrease for very high-priced tickets.
Time until event
Fees can fluctuate based on how close the event date is, with last-minute purchases sometimes carrying higher charges.
Tips for Minimizing Viagogo Fees
To keep costs down when using Viagogo, consider these strategies:
Timing your purchase
Buying tickets well in advance can sometimes result in lower fees. However, last-minute deals can also pop up, so monitor prices over time.
Exploring alternative ticket sources
Check official ticket sellers and other resale platforms to compare total costs before committing to a purchase on Viagogo.
Understanding the full cost breakdown
Always review the complete price, including all fees, before finalizing your purchase. This helps avoid surprises at checkout.
Transparency Issues and Controversies Surrounding Viagogo Fees
Viagogo has faced criticism and legal challenges regarding its fee structure:
Hidden fees complaints
Many users report feeling misled by Viagogo’s pricing, with final costs significantly higher than initially displayed prices.
Regulatory actions and legal challenges
Several countries have taken action against Viagogo for unclear pricing practices. In 2018, the UK’s Competition and Markets Authority (CMA) took legal action, forcing Viagogo to be more transparent about its fees.
The Impact of Viagogo Fees on the Secondary Ticket Market
Viagogo’s fee structure affects both buyers and sellers in the ticket resale ecosystem:
Effects on ticket prices
High fees can drive up overall ticket prices in the secondary market, sometimes making events less accessible to fans.
Consumer trust and behavior
Lack of transparency in fee structures has led some consumers to be wary of using secondary ticket platforms like Viagogo.
Frequently Asked Questions About Viagogo Fees
Are Viagogo fees refundable?
Generally, Viagogo fees are non-refundable. However, in cases of event cancellation or failure to provide valid tickets, Viagogo may offer a full refund including fees.
How can I see the full fee breakdown before purchasing?
Viagogo now displays a more detailed fee breakdown during the checkout process due to regulatory pressure. Look for the “Show Price Breakdown” option before finalizing your purchase.
Do Viagogo fees vary by country or currency?
Yes, fees can vary depending on the country of purchase and the currency used. Always check the total cost in your local currency before buying.
Conclusion
Understanding Viagogo fees is crucial for making informed decisions when buying or selling tickets on the platform. While fees can be substantial, ranging from 15% to 30% of the ticket price, knowing what to expect helps you budget appropriately and compare options effectively.
Remember to:
- Always check the total cost, including all fees, before purchasing
- Compare prices across multiple platforms
- Consider timing your purchase to potentially save on fees
- Stay informed about any regulatory changes that might affect fee structures
By staying savvy about Viagogo’s fee structure and using the tips provided in this guide, you can make the most of the platform while minimizing unnecessary costs. Happy ticket hunting!
